For coaches doing $30K a month or more
The done-for-you AI appointment setter for high-ticket coaches
You just make sure that leads land in your Instagram. We make sure they show up in your sales call.
120+ high-ticket coaches · Kneehab Academy: $45K → $140K a month
After the video you answer a few questions and book a call. On it we look at your current DM setting, show you the weak spots and what we’d improve, based on what we’ve seen across 120+ coaches.
Your setters are the ceiling on your growth
The moment more leads come in than your setters can answer well, you lose money. People come into your DMs at 2 a.m., at 4 a.m., at 6 a.m., and they will not wait 15 hours for a reply. A couple of our clients covered all 24 hours with people before they came to us. It took six people and two appointment setting managers, a whole business in itself.
Sam Johnston had one setter who could cover about two setting windows a day, and that one person was the only thing capping his growth. When a reel takes off, most coaches ask me the same thing: “I got 5,000 followers today. Who is going to message them?” Hiring five more setters is always a bad idea.
Out of 10 people in your DMs, 9 are tire kickers, and setters go into every conversation knowing it. In text, this is a job the AI does better than a person.
Human setter or AI setter: what actually changes?
In the DMs, the AI wins on speed, volume and consistency, and my team runs it for you.
| What matters | Human setter | OmniFusion AI setter |
|---|---|---|
| Speed to lead | Replies when someone is on shift and slows down as volume grows. Nights and weekends wait | About 2 minutes for every reply, 24 hours a day |
| A reel goes viral | Leads wait, or you hire more setters | No ceiling: 10 or 1,000 conversations a day at the same quality |
| Sounds like you | Depends on who you hired and how well you trained them | Trained on your DMs, content, sales script and training material |
| Consistency | Good months and bad months, sick days, turnover | The same rules in every conversation |
| Changing the script | Retrain every setter, then check they use it | Scripts A/B tested all the time to lift your booking rate |
| Account safety | A setter can go rogue and say anything | We control exactly what gets said |
| Who manages it | You or a sales manager: hiring, training, daily reports | Fully done for you by our team of 10 salespeople and AI developers |
| Show rate | Reminders if someone remembers | Reminders on WhatsApp, SMS or iMessage until the call. Target: 70 to 80% show |
| What it costs you | A setter team: $5,000 to $10,000 a month, plus commissions | One fixed cost that stays predictable as you grow. Covered on the call |
Where a human still wins
- The sales call itself: your closers stay human.
- Phone setting.
- Follow-ups after Meta’s 24-hour window. We provide and train that team as part of the service.
- Beginners and coaches with little DM volume, before the DM process is proven.
What you get with the AI setter
- Everything tailored and custom built for your business.
- No more hiring, training and replacing setters.
- Tested on a separate Instagram account first.
- A staged start if you want it.
- One click to switch it off for any conversation.
What’s included
- A team of 10 high-level salespeople and AI developers running your setting
- Onboarding with Emil, our co-founder, and a rescan of your past DMs
- Personal openers for new followers and lead-magnet comments, with 3 to 5 opener tests running each month
- A nurture agent on WhatsApp, SMS or iMessage until the call
- A person for follow-ups after Meta’s 24-hour window, trained by us
- A closed loop with your closers on every booked call
- A monthly report on every conversation
- A shared WhatsApp or Slack group with me, Emil and your account manager
- No minimum commitment after the first 60 days
See how we’d run your Instagram DMs
In 8 minutes I walk through how we build your AI setter and run it in your DMs.
- Replies in about 2 minutes, 24 hours a day
- You never miss a DM or a follow-up again
- Your closers stay human
After it: a few questions, then a call where we show you the weak spots in your DM setting.
8:10 How we’d run your DMs, in 8 minutes
How the AI handles a lead, from first message to booked call
Every conversation starts with one of four triggers: a new follower, a comment on your lead magnet, a story reply or a DM. The AI answers in about two minutes, day or night, and works toward one goal: qualify the lead, handle the objections, deepen the pain, show them the outcome is realistic, and book the call.
A new follower gets a personal opener within minutes, a real question like “Are you coming back from the injury?”, never “thanks for the follow”. When someone comments for your lead magnet, ManyChat sends it, and 10 or 15 minutes later the AI sends a relatable follow-up with an easy question to answer.
Speed matters: in a Harvard Business Review study, firms that tried to reach a lead within an hour were nearly seven times as likely to qualify it as firms that waited longer.
It qualifies on your criteria, learned from your past DMs, and reuses your answers to the most common questions. Money questions go to the booking form, out of the DMs.
When a lead goes quiet, the AI follows up inside Meta’s standard messaging window, 24 hours after their last message in most cases, with text, GIFs or voice notes in your voice. After that, a person we train works a follow-up board, and those nudges bring 10 to 20% of ghosted conversations back. When the lead replies, the AI takes over again.
The AI books with a personal link that carries the lead’s name, or right in the chat with access to your calendar. Then it confirms in Instagram with a video or testimonial to watch first, and moves to WhatsApp, SMS or iMessage with reminders until the call. The target is 70 to 80% of booked calls showing up.
Why it sounds like you
It’s the most human-like AI in the space, and that takes several techniques. The delays are random: slower on a new message, faster once a conversation is going. It texts in short messages, mirrors the lead’s language and energy, reads screenshots and listens to voice notes. And it remembers. If someone told you three weeks ago they want to lose weight because of their newborn baby, the AI brings that back when the objection comes.
What happened when Kneehab Academy stopped hiring setters
Matthew Maloney runs Kneehab Academy, a knee and ACL rehab coaching business with organic leads only. He had four to five DM setters and no clear way to manage them, and DMs sat unanswered for six to eight hours.
The AI took over all of his DM setting, with follow-ups as voice notes in Matthew’s own voice. Tested openers took his reply rate from 15% to 36%. On 15 December 2025 he went viral and gained about 6,000 followers in one day. Not a single DM was missed, and more than 40 calls were booked that day.
In January 2026 he had his first $100K month, and he has stayed above six figures since. When his five closers were booked out days in advance, we made booking harder to earn: cash per booked call went from $77 to over $210, on half the calls. Today no human setter works his DMs, and in July 2026 Matthew didn’t take a single sales call.
“It sounds more like me than even I sound like me.”
Matthew Maloney, Kneehab Academy, on the AI running his DMs.
The other three stories, each with the full interview:
- Sam Johnston: from one setter and a messy spreadsheet to zero setters, two closers, no ad spend, and $27K to $120K+ a month in 90 days.
- Tom Baulch, Prime Train: lead magnets pulling 2,000 to 3,000 DM replies with nobody to follow up. He went from $250K to $350K a month, and his setters moved onto the phones.
- Jordan Pham: one manual DM setter and lost message requests. His DM funnel went from $0 to $117,000 in 45 days.
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Kneehab Academy $45K → $140K a month -
Sam Johnston $27K → $120K+ a month in 90 days -
Prime Train $250K → $350K a month -
Jordan Pham $0 → $117K from the DM funnel in 45 days
Results from named clients who agreed to share them. Each one depended on the business behind it. How to read these results
What working with us looks like
It’s 100% done for you and hands off. My team of 10 runs your AI setter as your appointment setting team, on our own backend and DM CRM, and we stay your setting team however big you get.
The first 60 days run like this:
- Days 1 to 7: onboarding. One call with Emil, who learns how your best setter sells, while my team rescans your past DMs.
- Days 7 to 14: a test account. You message the first version as a lead, try to break it, and we fix it.
- Days 14 to 21: go live. You decide: all at once, or in stages, starting with 5% of conversations or only the night hours.
- Days 21 to 60: daily work. My team reads your conversations every day and retrains the AI on weak ones, and we start A/B testing openers and scripts.
- Every booked call: a closed loop. Your closers mark each call qualified or not, closed or not, and that tightens the qualification, because the goal is booked calls with people who pay.
- After day 60: monthly. A report on every conversation, new tests you approve first, and changes through our shared WhatsApp or Slack group, usually the same or next day.
We track three numbers every week: reply rate, booking rate and show rate. Most coaches come to us at a 10 to 15% reply rate on their openers; we aim for 30% or more, which doubles the conversations from the same audience.
Why we only do it done for you
“Anyone can cut their own hair, but it’s probably a bad idea. You go to people that have already done 1,000 haircuts.”
Coaches usually come to us after trying the $99-a-month tools. A tool moves the headache from people to software, and a badly trained bot can damage your brand very fast. I’ve been in sales for more than 10 years and Emil has automated Instagram for as long, and it still took us the first year and a half to two years to make the AI hold up against a trained human setter.
We also tried a done-with-you version. It didn’t work. If we’re responsible for the result, we need control of everything between the first DM and the call.
| What matters | In-house setters | AI tool you run yourself | OmniFusion, done for you |
|---|---|---|---|
| Who builds it | You hire and train each setter | You set it up and write the prompts | My team, from your past DMs and sales script |
| Who runs it every day | You or a sales manager | You, or someone you hire for it | My team of 10 |
| Who fixes a bad conversation | You retrain the setter | You rewrite the prompts | We change it, usually the same or next day |
| Your time on it | Hiring, training, DM reviews and daily reports | Fixing it when it breaks, and the hand-offs it flags | Content, your calls and feedback in our group |
| Where it wins | Phone setting, and the early days before your DM process is proven | You own it and run it exactly how you want | Proven DMs with more conversations than your team can answer well |
Who is this for, and who should start with a human setter?
It’s for high-ticket coaches doing $30K a month or more, with no upper limit, whose content or ads bring more DMs than the team can answer well. Most of our clients are fitness coaches. It’s not for you if:
- You’re just starting out and nothing in your DMs is proven yet. Start with an experienced human setter, not with us. The AI needs those data points to build on.
- You want a tool to set up and run yourself.
- You personally chat in your DMs and want to keep doing that.
If you run a setter team today, my guide on how to manage setters and closers shows where the time goes. The full client stories are on the case studies page.
Frequently asked questions
How is it priced?
One fixed cost that stays predictable as you grow. We cover the number on the call, after we’ve looked at your current DM setting. After the first 60 days there is no minimum commitment.
Will my leads know they’re talking to AI?
You decide. Some of our coaches introduce the AI as their digital assistant, others keep the conversation in their own name. If a lead asks twice whether it is AI, or the AI cannot help, it hands the conversation to a person.
Can this get my Instagram account restricted?
Nothing we do puts your account at risk. If anything it’s the opposite: we control exactly what gets said, while a human setter can go rogue and ask leads how much money they have. Everything runs on Meta’s official API, usually through ManyChat with us added as a team member, so we never need your password.
What happens to my current setters?
Nobody has to go on day one. Once the AI is live, you can keep your best setter for what can’t be automated, like story views, story polls and old hot leads, which takes an hour or two a day. Follow-ups after Meta’s 24-hour window are handled by the person we provide and train.
Which channels does it work on?
Instagram DMs are the core, and Facebook pages work too. WhatsApp, SMS and iMessage carry the reminders after a call is booked. It does not run on LinkedIn or on personal Facebook profiles.
Does it work with ManyChat?
Yes. ManyChat starts the conversation, for example by sending your lead magnet when someone comments, and our AI runs everything after that on our own backend.
Want this running in your DMs?
In 8 minutes I walk through how my team builds your AI setter, trains it on your DMs and books your calls.
After the video you answer a few questions and book a call. On it we look at your current DM setting, show you the weak spots and what we’d improve, based on what we’ve seen across 120+ coaches.